Variable Data Direct Mail Project

Our next project was a Variable Data Direct Mail Piece. Variable Data printing is where you print the same basic layout for you piece you are printing but you have personalized sections that cater towards the specific audience your piece is going too. You could insert different pictures, text, names, and addresses on every piece. My project had to have 2 demographic groups that I was suppose to cater too. I chose Hidden Haven Christian Camp as my employer(it is a real employer). I am sending out a reminder to the parents and kids who have registered already for a week of camp.  The reminder will cater to the parents with what they need to bring on registration day for their child, and also make sure their kids are properly packed and ready for camp. The kids version will be a checklist of what they need to pack and bring to camp with them.
The project specifications are a 5 by 7 inch, horizontal post card. It needs to have .25 margins and a .125 bleed. The master images list elements I used was a full color raster, and a full bleed raster. I got a quote from a website called modernpostcard.com, to run a 5 by 7 post card with a quantity of 250 would cost $175, and a quantity of 500 would cost $235. The images I used were off the server, and the one of the kid sliding was taken by a guy names Mike Elrod who gave the camp permission to use his photos to promote the camp. The fonts also came from the server as well.

Thumbnails:

1 and 2 Front and Back

2 and 4 Front and Back

5 and 6 Front and Back

Roughs:

Front Rough

Back Rough

Final Images:

Parents Back

Camper Back

Camper Front

Parent Front