Newspaper Ad Project

The project we are working on now is a newspaper ad for the Collegio. Our budget for this project is $97. The formula we use to calculate our price to produce is as follows:

You take the number of columns your ad takes up (mine is 3) and multiple it by the height of your ad (mine is 7). You take the number you get and multiple it by the dollars per inch amount (ours is $4). The amount you get is your Price to Produce. 

So my formula looks like this:

3(col) X 7in= 21in. X $4 = $84 to produce my ad in the paper.

This project needs to be black and white only and needs to contain a bitmap image. A bitmap image is a hand drawn or traced image using a sharpie that you scan into a computer. It needs to be all lines, black and white with no shades of gray. You use Photoshop to edit it and clean it up and save it. Line screen is the measure of halftone dot frequency usually expressed in lpi (lines per inch). The higher the screen ruling, the finer detail in the printed image, however, newspaper stock is very absorbent and coarse. If you have a high line screen you will have dot gain, which is where the ink absorbs into the paper and spreads to where it is not supposed to go. The master image list elements I plan to use are: a bitmap, my second vector art, and a reverse.

The ad that I will de designing is a job opening ad for Hidden Haven. My target audience is towards high school/college students who need a job for the summer. The purpose is to inform viewers of a job opening and to get people to respond by calling or messaging us.  Then our call to action which I already mentioned would be a phone number to call us if they are interested, and listing out face book page to message us on there if they would like to ask more questions. 

Thumbnails:

 

 

Rough

Final Image for Newspaper Ad

Sources: All information came from our book(Print Productions) and notes I took in class. I drew the bitmap and scanned it in and the Facebook icon came from the free set of social media icons our teach(Crystal Benson) gave us to use for class.