Microsoft Tags are a recognition technology that allows people to connect people from offline marketing products to an online resource. You can create a Microsoft Tag easily with the Tag Manager tool that allows you to create and use your Microsoft Tag for free. All you have to do is add them to your printed works. You can track your Tag through the Microsoft Website. It has a report section that tells you how many people have scanned it and what areas they are being scanned at. I would use a Microsoft Tag, because it allows people to view your product faster, and can be incorporated into any design, and it doesn't cost anything to generate one. It can help you succeed. A Microsoft Tag differs from a QR code, in that a tag can have color in it, whereas a QR code is simply black and white.
Here is an example of a Microsoft Tag promoting this skincare collection. Scanning the tag enters them into a contest or sweepstakes.
Living Agelessly.
Sources:
http://tag.microsoft.com/tag-in-action/success-story/t/covergirl_sweepstakes_gets_pretty_with_tag.aspx
http://tag.microsoft.com/what-is-tag/home.aspx
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