Monday, March 26, 2012

Magazine Ad Project

 

These are my thumbnails, and my two Roughs that I drew for my magazine project.

The magazine that I chose to advertise in is Reader's Digest. The specifications for the magazine ad are as follows:
          file format: PDF/X-1A
          size: 5.187" x 7.25"
          bleed: 5.437" x 7.5" or .25 all the way around
          live area: 4.687" . 6.75" or .5 margins all the way on the inside
          budget: For a full page black + 1 color is $165,900 or Cost Per Thousand(impressions) = $30.16
          how to submit: submit my PDF to the Reader's Digest Ad portal at: http://rda.adventcheck.com

The main people reading this magazine are parents or the older generation and some single individuals. More women read it than men, but still a fair amount of a male readers. I am aiming towards this generation, because they are the ones who are having kids or already have kids, or possibly coaches. I am more pleading with them, to let their kids be kids and have fun in summer instead of working, or taking up their summers practicing sports at various camps that is taking up their summer completely. They still need to have a childhood and play. My call to action will my a Microsoft Tag that I will incorporate into my design.

Here is my final image:



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