National Logo Redesign

The logo I chose was Walmart's Logo. It has changed a lot over the years and has recently changed again. I looked on the Walmart website about their logo and the only reason they gave for changing it was to freshen up their design. Here is the timeline of their logos that they provided on their website:

The new logo is very clean and modern. The new design is a lighter color which is more appealing to the eye, its not all caps which makes it look less bulky, and its all one word now instead of broken up which makes it look cleaner, and then they added the yellow star burst thing on the end that looks modern or futuristic and goes very well with the logo. My suspicion of the new design is that it is suppose to help advertise their "going green" initiative. To me it looks a sun, or something in nature. But the new font is not as bulky and just makes it more appealing, even though I loved getting the smiley face stickers when I was a kid, but since I'm not anymore, I really do love this new logo.

Sources: All the information I got(even though they didn't provide very much) was off of the Walmart website in the history section.